Communication+Strategy

**//Communication Strategy: Media and Impact on Social Change //** >> Tween - ages 8 to 12; inbetween child and teen --> they start developing their own identity and create their self imagine    
 * What am I trying to achieve with this
 * Constant desire for personal gain is influenced by ones’ ignorance of the environment and should be drastically altered.
 * Earth is a complex, interconnected community where if one  aspect is disturbed, it will contribute to other issues.
 * This is demonstrated through consumerism; high demands equals increase exploitation of Earth’s resources.
 * If issues are not addressed effectively, the environment will very soon collapse.
 * Ethical consumerism will bring awareness to the fact that:
 * After companies convince people to purchase their material goods statistics show that, “…the percentage of total material flow through this system is still in product or use 6 months after their sale in North America is…one percent” (Leonard, 2007).
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">All of this garbage is either dumped in a landfill or burned in an incinerator, both of which contribute to harmful air pollution.
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">To encourage ethical consumerism and conscious spending
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">What forms of media are most effective: Visual aids
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Call for a social movement on ethical spending --> Ethical Spending Week Campaign
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Consumerism - our desire to keep up with trends
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Materialistic outlook
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Defuse the impact of advertisements on consumers
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Who am I trying to target/demographics?
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Tweens to Teens, they are the target population of majority of retailers
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Corporations found that youths are willing and able to afford expensive items in order to be "cool"
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Hiring of "cool hunters" and "cultural spies" to find latest trends and selling back to them
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">With their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future.
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Marketers aim at this demographic --> forces them to grow quickly
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Toy Manufacturers of America have changed their target market from birth to 14, to birth to ten years of age.
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Treating pre-teens as an independent, mature consumer, marketers have the ability to remove gatekeepers (guardians) from preventing tweens to buy
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Who is my audience?
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">People who buy into modern advertisement
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Tweens --> those with disposable income --> some of them are wasting too much on purchasing on branded good
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">What media is the best way to reach them?
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Internet
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Facebook: Most tweens and teens are avid users of Facebook and it would be the easiest and fastest way to reach them.
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">What messages I am putting out?
 * <span style="color: rgb(0, 0, 0); font-family: Avenir-Heavy;">People are consuming more than they actually need
 * <span style="color: rgb(0, 0, 0); font-family: Avenir-Heavy;">Luxury goods should not be a necessity
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Overconsuming not only affects individuals economically but also affects the world environmentally
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">What change am I trying to bring out?
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Change the mindset that people have on luxurious goods
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Convince people to buy only what they need and not more
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Educate the tweens about false advertising of luxury good
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">What are the influences I want to bring?
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Reduce the glossy advertisement
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Reduce the materialistic mentality in society
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Change consumer habits
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Bring more awareness to an individual's spending habits
 * <span style="color: rgb(0, 0, 0); font-family: Verdana,Geneva,sans-serif;">Introduce a more critical way of thinking, rather than being so passive/accepting of what the media presents