Marketing

Marketing the way you do it:  > To decrease consuming habit of people by preventing excessive purchase by showing the cause and effect purchases have on the evironment. > Our goal is to influence people to adjust their consuming habit. Changing their view of consumption. To encourage consumers to think twice before purchasing unnecessary items which damages the environment. > Our main target are tweens and teenagers ages 12-18 who has disposable income along with allowance from their parents. > "Consumerism causes the wasteful use of energy and material far above and beyond that needed for everyday living at a comfortable level. " > "Money is not the only way to measure the cost of an item" > Our strategy is to give our audience a message about the problems of consumerism, namely create waste to earth. We will also get everyone to be involved in our event - Ethical Spending Week. We want to encourage consumers to be considerate of the environment before they purchase their goods or services. > We are going to hold ethical spending week campaign in high schools of Toronto. Throughout the process of this week, flyers will be handed out, workshops will be held to raise awareness to ethical companies and products. > We want participants to realize the harm consumerism and also realize what changes they can make in their spending habits will reduce the negeative impact on resources.
 * Objectives
 * Goals
 * Audience
 * Key Message
 * Strategy
 * Tactics
 * Measurement